case study: POM
- Is there any difference in potential deception between Coca-Cola’s advertisers and POM Wonderful’s advertising?
- Why does the FTC want food and supplement makers’ claims about the health impact of their products to be substantiated with clinical trials?
- Do you feel that POM Wonderful—a product with known health attributes—should be subjected to the same scrutiny as drug companies if it wants to make health claims about its product?
7 years ago 21
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