POM case study

Provide APA-style citations for any resources used. Your document should follow the following formatting principles for business documents:

• Use consistent formatting throughout (12 point font, Times New Roman, single-spaced);
• single-spaced;
• use clear headings and minor headings to organize thoughts and analysis;
• embed tables, charts, or graphs in the text;
• provide a title page; and
• an APA-style reference page.

Questions for Discussion

1. Is there any difference in potential deception between Coca-Cola’s advertisers and POM Wonderful’s advertising?
2. Why does the FTC want food and supplement makers’ claims about the health impact of their products to be substantiated with clinical trials?
3. Do you feel that POM Wonderful—a product with known health attributes—should be subjected to the same scrutiny as drug companies if it wants to make health claims about its product?

Submit by 5/19/2019