case study

DRIVING THE FUTURE: HOW AUTONOMOUS VEHICLES WILL CHANGE INDUSTRIES AND STRATEGY

Read the case and critically analyze the below questions;

 1. Choose an industry you understand and explain how autonomous vehicles might impact the industry, Think about a "to-be" new opportunity that AVs enable and briefly explain your idea using Kim and Mauborgne's Eliminate- Reduce-Raise- Create Grid.

2. Is autonomous driving technology a Blue Ocean opportunity? Why or why not?

3. Use AV to illustrate the difference between disruptive and Blue Ocean Strategy, and to discuss the growth model in terms of market-creating strategy.