case analysis

The papers should be no more than 1000 words and should incorporate learnings from facts and experiences. 

MLA format

Use only the CASE itself as the source. 

Pick one question to discuss

1. What do you think about the trend towards autonomous vehicles (AV)? Is it decisive and irreversible? Why or why not?

2. Choose an industry you understand and explain how autonomous vehicles might impact that industry. Think about a “to-be” new opportunity autonomous vehicles enable and briefly explain your idea using Kim & Mauborgne’s Eliminate-Reduce-Raise-Create Grid.

3. Use autonomous vehicles to discuss the industry evolution, the roles of different players, and the shift of the profit pool.

4. Is autonomous driving technology a blue ocean opportunity? Why or why not?

5. What, if anything, is the difference between technology innovation and value innovation?