Business & Finance - Marketing Assignment 2: Short-Form Social Media

Overview

Write three social media posts of 280 characters or less and discuss audience reactions.

Preparation

Before you start, download and save the Short-Form Social Media Template [PPTX].

Step 1

Write 3 posts of 280 characters or less, one post for each purpose listed below:

1. To entertain.
2. To inform.
3. To persuade.

Step 2

Post each of the posts of 280 characters or less on Yellowdig separately. Take a screenshot of your Yellowdig post and insert it into your Short-Form Social Media Template on Slide 2. To take a screenshot:

• On a PC: Use Windows Key+Shift+S (hold them all at the same time) and then highlight the area you want to take a picture of.
• On a Mac: Use Shift+Command+4 (hold them all at the same time) and then highlight the area you want to take a picture of.
• On a Chromebook: Use Ctrl+Shift+Show Window (hold them all at the same time) and then highlight the area you want to take a picture of.

Step 3

Review Chapters 2 and 3 from your Social Media: Enduring Principles textbook on VitalSource. Take notes on the following:

• Models of communication.
• Attributes of social media.
• Forms and genres of social media.

Instructions

In the Short-Form Social Media Template you downloaded above, complete the following:

• Slide 1: Create a title and include your name.
• Slide 2: Insert or paste screenshots of your three short-form social media posts.
  • Each post should be 280 characters or less.
  • Each post should have a clear purpose: one to entertain, one to inform, and one to persuade.
• Slide 3: Describe the form and genre of your social media posts.
  • Use terminology from the textbook.
• Slide 4: Describe a model of communication.
  • Use terminology from the textbook.
• Slide 5: Describe the attributes of a short-form social media site.
  • Use terminology from the textbook.
• Slide 6: Identify the number of reactions and comments to each of your posts.
  • Identify the date you collected the data.
• Slide 7: Insert or paste a screenshot of a classmate’s short-form post.
  • Identify the number of reactions and comments.
• Slide 8: Insert or paste a screenshot of a second classmate’s short-form post.
  • Identify the number of reactions and comments.
• Slide 9: Identify 3 factors that you think might be the reason a post gets more reactions or comments based on what you observed in Yellowdig.

See above for tips on taking a screenshot.

Submit your completed Short-Form Social Media Template as your assignment.

Competencies Measured

By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and rubric criteria:

• Competency 1: Communicate in different social media formats.
  • Write three short-form social media comments.
• Competency 2: Describe audience reactions to social media posts.
  • Identify the number of reactions and comments to each of your posts.
  • Identify the number of reactions and comments to a classmate’s post.
• Competency 3: Identify factors that lead to audience engagement with social media.
  • Identify two factors that you think might be the reason a post gets more reactions or comments.
• Competency 4: Explain social media communication terms and concepts.
  • Describe the form and genre of your posts.
  • Describe a model of communication.
  • Describe the attributes of a short-form social media site.
• Competency 5: Use technology to create social media content.
  • Use Yellowdig to post short-form social media comments.