Business

DUE BY MIDNIGHT TODAY, FRIDAY NOV 16

p1: Minimum 300 words

Market segmentation is an important concept in relation to an organization's ability to sell its products and services. Visit the web sites of three major consumer oriented corporations, (see below), and describe features or content of the site which indicate how they have segmented their market in terms of demographic, psychographic, geographic, and behavioristic characteristics.
Typical companies to use for this assignment:

Nike, Inc.. (http://www.nike.com/nikeos/p/nike/language_select/).
Apple, Inc.. (http://www.apple.com/).
Abercrombie and Fitch Inc.. (http://www.abercrombie.com/).
Microsoft Inc.. (http://www.microsoft.com/en-us/default.aspx).
Unilever Inc.. (http://www.unilever.com/).
J. P. Morgan Chase Inc.. (https://www.chase.com/).

pt2: source cited

Retailing has changed substantially over the past ten years. Reducing time to market and developing a multi-channel approach have become keys to successful delivery of products to consumer markets. Using Internet research, discuss how contemporary retailers use this multi-channel approach in their operations.