Market segmentation is an important concept in relation to an organization's ability to sell its products and services. Visit the web sites of three major consumer oriented corporations, (see below), and describe features or content of the site which indi

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Market segmentation is an important concept in relation to an organization's ability to sell its products and services. Visit the web sites of three major consumer oriented corporations, (see below), and describe features or content of the site which indicate how they have segmented their market in terms of demographic, psychographic, geographic, and behavioristic characteristics.
Typical companies to use for this assignment:
Nike, Inc.. (http://www.nike.com/nikeos/p/nike/language_select/).
Apple, Inc.. (http://www.apple.com/).
Abercrombie and Fitch Inc.. (http://www.abercrombie.com/).
Microsoft Inc.. (http://www.microsoft.com/en-us/default.aspx).
Unilever Inc.. (http://www.unilever.com/).
J. P. Morgan Chase Inc.. (https://www.chase.com/)

 

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