bp project STP ANALYSIS
a STP ANALYSIS of KFC based on Australia market
i. Segmentation Analysis
1. Geographic
2. Customer Demographic (3 paragraphs including age, income, race)
3. Psychographic Segmentation
ii. Psychographic Segmentation
iii. Behavioral segmentation
iv. TARGET MARKET IN AU
v. Positioning (current and desired)
totally 2-3pages
7 years ago 30
Answer(2)
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- STPOFKFCINAUSTRALIANMARKET.edited.docx
- turnitinreport222222222.pdf
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- KFC1.docx
- Plagiarismreport.pdf
other Questions(10)
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