Blue Ocean Strategy

 I would like you to find a company that has a clear understanding of the factors they are focusing on offering higher levels of satisfaction, compared to the alternatives. Meaning, Blue Ocean companies tend to communicate the factors they aim to be exceptional at, compared to the alternatives. For example, Starbucks is about "the experience," Apple is about simple, easy to use interface, BMW is about affordable sports luxury, etc. The three characteristics of these types of companies are - focus, divergence and a compelling tagline.