Assignment 3

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe  the company’s, marketing strategy, implementation strategy, expansion  plan, social media strategy, monitoring methods, and integrated  marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

1. Develop the company’s branding, pricing, and distribution strategy.
2. Classify the company's major competitors as inter- or  intra-competitors. Categorize the competitors' major strengths and  weaknesses.
3. Develop the differentiation strategy in relation to the closest competitor.
4. Establish whether the company's intention is to be a leader or follower within the industry.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that are most  relevant for your marketing plan. Relate each marketing communication to  your company's advertising strategy.
7. Use at least five (5) academic resources that  address sustainability and monitoring of effective marketing plans and  determine the applicability for your hypothetical company. These  resources should be industry specific and relate to your chosen product /  service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  or school-specific format. Check with your professor for any additional  instructions.
• Include a cover page containing the title of the assignment, the  student’s name, the professor’s name, the course title, and the date.  The cover page and the reference page are not included in the required  assignment page length.