Assignment

QUESTION 1

• Assess the guidelines for effective channel pricing strategies. Provide at least two more suggestions to these guidelines.
• Assess other issues in channel pricing and select the one that you believe poses the greatest threat. Provide your rationale.

QUESTION 1

• Propose ways to ensure that product planning and channel management are aligned. Explain how you would measure whether or not your proposal produces the desired alignment.
• Analyze how channel management negatively or positively (or both) affects the four stages of the product life cycle. Provide an illustration of a specific product along with your analysis.