Discussion

· Propose ways to ensure that product planning and channel management are aligned, explain how you would measure whether or not your proposal produces the desired alignment.

· Analyze how channel management negatively or positively (or both) affects the four stages of the product life cycle. Provide an illustration of a specific product along with your analysis.

· Assess the guidelines for effective channel pricing strategies. Provide at least two more suggestions to these guidelines.

· Assess other issues in channel pricing and select the one that you believe poses the greatest threat. Provide your rationale.