action plan for E commerce

Format of the Digital Marketing Action Plan (2) – Written Document total 13 pages 13 base on the attached proposal with 10 references

1. Executive Summary (three pages, summarizing all key points from the      presentation, such as problem / opportunity statement, value proposition,      revenue model, objectives, strategies, tactics, evaluation metrics)
2. Keyword / trend report
   
    
3. TOWS 

4. SEO Plan and SEO tables

 

5. PPC Plan

 

6. Social Media Content Calendar

 

7. Other Promotional Tactics (e.g. screenshot of social media or e-mail marketing campaigns) 

1. Website Map
   
    
2. Website Wireframe
   
    
3. Website Visual Layout
   
    
4. Action plan (outline of a sequence of activities/ steps to be done before      the launch - in a table form or as a Gantt chart)