action plan for E commerce

Industry Description

A birthday party, wedding ceremony, and many other events for all people in Vancouver, no matter if it is a man, woman, girl, boy, child, or even a business, is one of the most important days of life. Still, these beautiful days become memorable days and beautiful celebrations with one cake or gifts. There is no ceremony without these things, especially cake, and if this cake were not delicious or design well, no one would have celebrated his ceremony. Those who are busy with life wish to present a unique cake to their loved ones, trust our online business to buy cakes and gifts because they find it the best and fastest way with so many options and delivery. Also, they will find using our website very easily, because they can not only find simple cakes and gifts, but also they can order custom cakes and gifts.

The Gap in Vancouver

Vancouver is a big city with many businesses and families that celebrate events every day; finding simple or primary cake is easy because they can find it in stores like Walmart, save on food or superstores. But if anybody wants to find the custom cake, they should order it the Instagram or Facebook influencer page, which is sometimes hard to trust, and also they are not sure about the delivery service. So in our online business, we have an area to accept the cake and gift order based on the customer desire and we put the facility on our website to make their design. Then, we deliver them their order on time. In our online business, we will not make a cake or gifts; Instead, we identify small low or middle-income businesses and asked them to work with us at a lower price with more order .

Business Model

Our target market includes Vancouver residents looking for celebration items with certain specific requirements. These items will include bakery products such as cakes and cupcakes, balloons, décor, flower arrangements, etc. We will include items for different celebrations including birthdays, anniversaries, graduation parties, etc.

As part of value proposition, we will ensure that we match each of our clients with the appropriate bakery, that is able to produce the required items based on the specifications provided by our client. We will also ensure that the bakery being recommended to the client holds the required health and safety regulations and is responsible for preparing the order correctly, with quality ingredients and within the timeframe provided. We will also provide our clients with additional discounts depending on whether they are first-time and market our business through various social media platforms and online ad services.

Main Ideas for Future E-Commerce Strategy

The main concept behind this online business is to provide customers with the ease way of placing orders for any event or celebration without visiting stores physically. The online business will also ensure customer safety in the current pandemic situation.

Some of the other options that will provide an edge are as follows:

· We will be giving the option for multiple payment options include Cash on Delivery option as well. The payment gateway will be secure and encrypted that will ensure safe transactions and build trust with the customers.

· We will also be providing with the same day delivery option as it will build in more traffic for our online website.

· We will be using Social Media to promote our online business such as creation of Instagram and Facebook Page. This will help to create awareness among the customers.