2

Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:

• Corporate mission and rebranding alignment with it
• Defining features of the product/service
• Current competitors
• How the company is differentiating itself from competition
• What is your substantiated opinion of the potential rebrand effectiveness?

This discussion will inform your effort in Milestone One, due in Module Three.