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Requirements 

In a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following: 

● Present a summary incorporating at least three academically credible sources in addition to the weekly reading of the best practices you have discovered in your research on: o creating a core marketing/advertising strategy o differentiating elements of this strategy tailored to individual markets and cultures o integrating traditional and non-traditional sources o calculating Return on Marketing Investment (ROMI) 

● Select one product line your team is working with (recreation, mountain and speed ) and submit a specific marketing plan that contains a: o Core unified message o Specific messages to the target customer in each of the countries ( new York city , rio de janeiro, Amsterdam and bangalore)you are selling into o Plan for how you will measure the results of your plan. Using your readings, the information from prior courses including: GB530: Marketing Management, and personal experience will be helpful to you in this Assignment. 

In this Assignment on reporting leading edge trends and integrating it into the simulation marketing mix practices the following professional skills:  Problem solving and critical thinking by analyzing qualitative and quantitative data in decision making.  Working effectively in teams to collaborate and build relationships. 

Rubric Unit 3 Assignment: Creating A Measurable Marketing and Advertising Strategy 

Criteria Maximum Points 

1. Present a summary incorporating at least three academically credible sources in addition to the weekly reading of the best practices you have discovered in your research on: 

● creating a core marketing/advertising strategy ● differentiating elements of this strategy tailored to individual markets and cultures ( new York city , rio de janeiro, Amsterdam and bangalore)

● integrating traditional and non-traditional sources ● calculating Return on Marketing Investment (ROMI) 

2. Select one product line your team is working with (recreation, mountain and speed) and submit a specific marketing plan that contains a: 

● Core unified message ● Specific messages to the target customer in each of the countries you are selling into ● Plan for how you will measure the results of your plan. 

3. General Writing and APA Compliance