1. Describe the components of a promotion mix and the different factors can affect them
2. Give an example of the unique selling proposition for one of your favorite brands. What is your unique selling proposition?
3. Think about and provide examples of two different message strategies you've seen in commercials in the last year. Why do you think they were or were not effective?
4. What are the different ways in which a company can improve its search engine rankings?
5. What are pros and cons of using social media to market products?