W6 Analysis Assignment

Directions 

• Your answers should show familiarity with the text and topics being covered in the unit.
• Use the text, lecture notes, and/or PowerPoint as references
• Each question response should consist of at least 150 words.
• Responses should be free of typographical, spelling, and grammar errors.
• Describe the components of a promotion mix and the different factors can affect them
• Understand what a unique selling proposition is and how it is used.
• Identify different message strategies.
• Define search engine marketing.
• Describe how search engine optimization SEO) works.
• Describe the ways in which companies are using social media marketing.
• Explain what some of the best practices are for using social media to market products.