The important of culture in international marketing
Tips from Lecturer
Discussion Paper: Influence of Culture on International Marketing
With increasing globalization, does culture in international marketing matter?
Yes, must use Journal of Hofstede
The impact of culture on successfully conducting business internationally has grown in recognition over time, but equally the world in which we live is converging in the era of globalization
Successfully (key word) give example: Mc Donald in India, culture different, they come out vegetarian menu
Write a 1,000 word discussion paper highlighting the importance of culture in international marketing.
Include: executive summary, introduction, body, conclusion
Use current academic literature (at least 5 articles) and theory to support your answer.
Must include Hofstede’s journal
Only can use these peer reviewed journal articles in the reading
International Marketing Review • Journal of International Marketing • Journal of the Academy of Marketing Science • Journal of Advertising Research • Journal of Business Research • Journal of Consumer Research • Journal of Marketing • Journal of Marketing Communications • Marketing Intelligence and Planning • Psychology and Marketing
You may choose to focus on one particular aspect of culture in relation to international marketing, or approach the subject in a broad fashion.
Pls don’t use the words like I, You, Me, We
***Referencing Chicago Version 16