The important of culture in international marketing

 Discussion Paper: Influence of Culture on International Marketing 

 With increasing globalization, does culture in international marketing matter? 

 The impact of culture on successfully conducting business internationally has grown in recognition over time, but equally the world in which we live is converging in the era of globalisation. 

 Write a 1,000 word discussion paper highlighting the importance of culture in international marketing. 

 Use current academic literature (at least 5 articles) and theory to support your answer.

  You may choose to focus on one particular aspect of culture in relation to international marketing, or approach the subject in a broad fashion. 

Attached is the tips from lecturer, pls follow
Referencing are strictly important, pls use Chicago version 16