MARKETING-INTERNET - TEMPLATE

Porter’s 5 Forces Porter’s 5 Forces is used to evaluate an industry so a manager can develop effective strategies to assess the industry and competition. Below are 5 Forces

 Threat of New Entrants –How easy can new competitors can enter the market?

 Threat of Substitute Products – How easy is it for customers to find alternatives to products?

 Bargaining Power of Buyers – How much can a customer make a company lower its prices?

SWOT Analysis Managers can use the SWOT Analysis to evaluate the company situation and develop strategies to grow the business. Below are the 4 quadrants of the SWOT analysis

 Strengths – good and internal

 Weaknesses – bad and internal

 Opportunities – good and external

 Threats – Bad and external

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