MARKETING-INTERNET - TEMPLATE

search the internet for information that would
help an entrepreneur and/or small business owner to understand the importance
of evaluating their organization’s marketing strategy along with their customer
and product portfolios. You would then create a simple, yet very effective step by
step instruction manual in a double-sided bi-fold or tri-fold brochure format
describing how these entrepreneurs and/or small business owners can
implement the various business models into their organization’s strategy.
You can use MS Word, Publisher or any other software program to complete this
assignment. However, your final document must be in either an MS Word or
PDF file. Refer to the syllabus for the due date.
Your brochure must include the following 3 concepts
 SWOT Analysis
 Porters 5 Forces of Competition
 Breakeven Analysis
Then, you can choose 2 additional concepts from the list below to
complete your brochure.
 Customer Lifetime Value
 PESTLE Analysis
 Unique Selling Proposition
 Product Life Cycle Analysis
 SWOT Analysis
 Sustainable Competitive Advantage
 Environmental Scan