Phase 1, 2 &3

Assessment Criterion

Weight

Key Assessment Aspects

Mark

Phase 1

Introduction ; To assess selected company’s potential or existing international expension Plan

5%

Minimum 5 general refernces are required for phase 1.

· Have the students sufficiently introduced the topic? Focus

· Have they identified the main issues which will be discussed in this report?

Topic selection and justification

5%

· Have the students selected an appropriate Company? Why?

· How relevant is the case study to studying International Business (IB) ? And throughly applied relevant IB knowledge, theories, concepts and models in their discussion. (Application of IB knowledge)

· Have the student offered any justification as to why they believe this case is worth analyzing? Importance to IB

Company background and environment

(use 5 W’s & the 1H formula)

15%

· Have the looked at the history of the company briefly?

· Have the students investigated the nature of the industry in IB context?

· Have they identified the major players and competitors in the industry?

· Have they identified the mission, vision and objectives of the company?

· Have they identified and discussed the company’s main Strengths and Capabilities

Analysis of the product and Services

15%

· Have they identified and discussed the company’s main product and services ?

· Have the students offered justifications and evidence to support their identification of the product and services and relevant variables at play?