Phase 1, 2 &3

Phase 2 ------------------------------------------------------------------------------------------------------------------------------

Host Country Report [maximum 10 pages] 

Why is this host country a potential market for your product/ service?

· Political Environment (political system, structure, political parties, political risk) 

· Legal environment (legal system, legal issues in international business, legal risk) 

· Economic environment (economic system, main products and services, economic risk) 

· Monetary environment (currency system, currency risk) 

· Trade environment (major exports/imports, main trading partners, regional economic integration, tariff, trade barriers, government incentives for conducting business there)

· Demographics and cultural analysis 

Phase 3 ------------------------------------------------------------------------------------------------------------------------------

Implementing Global Business Enterprise (maximum 5 pages)

What is your strategy to enter the market?

· Describe business strengths, weaknesses, opportunities, and threats (SWOT) in the country 

· Identify domestic and international companies involved in similar business activities

· Justify mode of entry

· Describe if there should be any product/ service adaptation in the host country 

Conclusion ----------------------------------------------------------------------------------------------------------------

Is your product/ service viable in the targeted market?  (maximum 2 pages)

· Viability analysis – is the international expansion to the targeted market possible? 

· Recommendations to the company