Retailing
Academic Session 2022 MAY 2022 Semester
ASSIGNMENT
BMK310/03 Retailing
INSTRUCTIONS TO CANDIDATES: 1. This assignment is the final assessment to replace the proctored examination.
2. This assignment consists of ONE (1) section. Answer ALL questions.
3. You are allowed a maximum of one (1) attempt to submit your assignment.
4. The assignment will be made available from 11th July 2022, Monday (00:00) until 1st August 2022, Monday (23:59).
5. Completed assignment must be submitted by 1st August 2022, Monday (23:59).
Copyright © 2022 WOU
BMK310/03 Retailing
Instructions
1. The Final Assessment contains 2 application questions.
2. The Final Assessment contributes to 40% to your overall marks.
3. Answer ALL questions.
4. The assignment must not exceed 3,000 words (excluding references and appendices) and should be typed using Times New Roman, font size 12 and double spaced.
Task
(Continuation from Assignment 1)
Established in 1957, Corica Pastries from Australia has consistently been delighting
customers with their world-famous apple strudels, continental and custom-made
cakes, and a choice of unique pastries.
https://www.coricapastries.com.au/
You have been tasked by Corica Pastries, to setup a retail location anywhere in
Malaysia, to introduce their world famous apple strudels to the Malaysian market.
1. Merchandise management
a. Merchandise planning and management (40% content)
i. Buying - merchandise
ii. Planning – forecasting sales, merchandise assortments,
inventory
2. Store design (60% content)
a. Determine the store layout
b. Store design – exterior
c. Presentation techniques
d. Store design – interior
e. Store ambience’s consistent with the merchandise and customer
expectation
BMK310/03 Retailing
Criteria Max
Marks
Level 5 (10 - 9 marks) Level 4 (8-7 marks) Level 3 (6-5 marks) Level 2 (4-3 marks) Level 1 (2-0 marks)
Analysis &
Argument
40 Analysis at a
penetrating level,
fluently at ease with
the topic.
Arguments which are
lucid, coherent and
convincing.
Analysis good powers of
analysis systematically
deployed
Arguments which are
clear, well structured and
plausible
Analysis reasonable
powers of analysis, but
inconsistently deployed
Arguments are generally
competent and
appropriate, reasonably
articulate and structured.
Analysis limited power of
intellectual analysis,
inconsistently deployed
Arguments which are
sufficiently identifiable
and free of obvious
logical contradiction to be
evaluated.
Student did not perform
any analysis nor present
any arguments.
No connection and
analysis made between
topic question / theory,
argument.
Communications 10 Communications
which is fluent and
well-organised, if
written it will be highly
literate and free from
solecisms.
Communications which is
articulate and organized,
if written it will be literate
and grammatically sound.
Communications which is
effective, it written in a
competent and intelligible
manner.
Communications which is
least effective, if written it
will be competent and
intelligible .
Communication is not
effective. It is not
competently written and
not in intelligible
manner.
Research 20 Research which shows
strong evidence of a full
exploration of key
issues and a critically
incisive engagement
with relevant secondary
issues.
Research which shows
strong evidence of a full
exploration of key issues
and a familiarity with
relevant secondary
issues.
Research which shows
strong evidence
engagement with key
issues and some
familiarity with relevant
secondary issues.
Research which shows
evidence of familiarity key
issues.
No evidence of research
on issues.
Presentation 10 Presentation which is
error free and conforms
to acceptable
conventions of good
scholarly practice
(referencing,
bibliography, footnotes
etc)
Presentation which is
largely error free and
conforms to the
acceptable conventions of
good scholarly practice
(referencing, bibliography,
footnotes etc)
Presentation which is tidy
and conforms to the
acceptable conventions
of good scholarly practice
(referencing,
bibliography, footnotes
etc)
Presentation which
conforms to the
acceptable conventions
of good scholarly practice
(referencing,
bibliography, footnotes
etc)
Presentaton do not
conform to acceptable
conventions of scholarly
practice (referencing,
bibliography, footnotes
etc)
Lots of grammatical,
spelling and
BMK310/03 Retailing
paragraphing errors
throughout the paper.
Work 20 Work of an overall
quality which goes
beyond the manifest
content of the module
and exhibits
independent thinking.
Work of an overall quality
which has a sound
understanding of, and
reflective engagement
with the area of inquiry
Work of an overall quality
which has an
understanding of, and
some ability to engage
with, the area of inquiry.
Work of an overall quality
which shows ability to
understanding and
engage with the area of
inquiry at least to the
point of presenting the
contained therein.
Work is incomplete.
Work within this range
fails to achieve
appropriate learning
outcomes. It is
characterized by failure to
meet one or more of the
criteria identified for work
which is deemed to be of
pass level.
Total marks 100