PSYC U4 IP
Key Assignment Draft
Write a paper of 1,800 words that responds to the following:
· Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:
· Engage their existing customers
· Attract new customers
· Listen to employee and customer feedback
· Respond to crises
· Provide current examples.
· Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.