Phase 1, 2 &3
Phase 2 ------------------------------------------------------------------------------------------------------------------------------
Host Country Report [maximum 10 pages]
Why is this host country a potential market for your product/ service?
· Political Environment (political system, structure, political parties, political risk)
· Legal environment (legal system, legal issues in international business, legal risk)
· Economic environment (economic system, main products and services, economic risk)
· Monetary environment (currency system, currency risk)
· Trade environment (major exports/imports, main trading partners, regional economic integration, tariff, trade barriers, government incentives for conducting business there)
· Demographics and cultural analysis
Phase 3 ------------------------------------------------------------------------------------------------------------------------------
Implementing Global Business Enterprise (maximum 5 pages)
What is your strategy to enter the market?
· Describe business strengths, weaknesses, opportunities, and threats (SWOT) in the country
· Identify domestic and international companies involved in similar business activities
· Justify mode of entry
· Describe if there should be any product/ service adaptation in the host country
Conclusion ----------------------------------------------------------------------------------------------------------------
Is your product/ service viable in the targeted market? (maximum 2 pages)
· Viability analysis – is the international expansion to the targeted market possible?
· Recommendations to the company