hotel operation management
Assessment:
One 3500 word report (+ or – 10%) submitted to the drop box provided on moodle, no later than 1 pm on Thursday 23th April.
Word Count Instructions
The title page, abstract/executive summary, contents page, lists of tables and figures, glossary, reference list, bibliography and appendices are not part of the word count.
Everything in the main body of text, including headings, sub-headings, citations and direct quotes, is included in the word count.
Anything you consider essential for your marker to read should be in the main body of text. Anything that is supplementary or supporting material should be in the appendices. Regarding tables in the main body of text:
· A table containing mainly numeric content will not be considered part of the word count.
· A table containing mainly text content will be considered part of the word count.
acknowledged quote. Text translated into the words of the individual student should in all cases acknowledge the source.”
Before submitting assignments, you should check through it to ensure that:
· all material identified as originally from a previously published source has been properly attributed by the inclusion of an appropriate citation in the text;
· direct quotations are marked as such (using “quotation marks” at the beginning and end of the selected text), and
Coursework Assignment Brief
You are required to submit a report which addresses THREE of the key topics of Hotel Operation Management as studied throughout the module.
Choose any 3 of 4 the aspects below.
Each topic is given equal weighting and the expected length for each section is approximately 1000 words.
1. With reference to specific management and/or leadership theories, critically discuss several of the qualities, which a successful hotel manager would be expected to display. Discuss these in the context of specific facets of the role of the manager at the House of Mark (HoM).
2. The role of a hotel manager is varied, complex and requires decision making across a range of areas. Select one of the areas of focus below, and critically appraise how decisions made by the manager/owner of HoM in this area are linked to overall performance of the property. You should demonstrate an understanding of how decision making can impact (positively and negatively) on operations in individual departments and on the hotel as a whole.
· Yield Management
· Outsourcing
· Staffing
· Customer Relations
3. Referring to Hofstede’s “Cultural Dimensions” theory and/or Meyer’s “Scales of World Culture” theory, critically appraise the cultural differences which would impact on a hotel manager’s direction of a culturally diverse workforce. This should include an understanding of how the HoM manager may use a variety of management strategies in order to account for cultural differences.
4. Identify all the Stakeholders involved with a hotel that is a franchise.
Taking each of the stakeholders in turn, identify how they might measure quality. Discuss any tensions between the owner(s) and franchiser in terms of the need for quality through brand compliance.
Throughout the submission you are expected to make full and varied reference to relevant academic literature.
Criteria for Assessment:
Criteria for assessment is outlined in the marking grid that will be provided.
Word Length:
3500 words