Marketing plan power point project
Grading Rubric – Marketing Plan and Presentation
|
Required Sections |
Description |
Point Value/Section |
|
Executive Summary |
Summary of the opportunity being addressed, an overview of the plan that will be implemented, and the profit growth expected, in dollars, from plan implementation. |
5 |
|
Situation Analysis Chapter 2 |
Your analysis of the current market situation, e.g. Market growth rates Market/customer needs Macrotrends Competitors |
10 |
|
SWOT analysis Chapter 2 |
Your observations on strengths, weaknesses, opportunities and threats to the firm. (Tabular). Bullets required to explain your reasoning. |
10 |
|
Market Strategy Chapter 2 |
Include a mission, marketing and financial objectives, and a statement of needs that will be satisfied Based on the SWOT and market situation; your recommended strategy to achieve the marketing objective. |
10 |
|
Market Segmentation and Targeting Chapter 9 |
How have you segmented this market and why? Which segment(s) will your plan target and why? |
10 |
|
Product/service mix Chapters 13, 16, 17 19 |
Include analysis of all 4 of the traditional marketing “P’s”. Describe product/service attributes How do these attributes position the product vs current offerings? Price recommendations. Recommended distribution channels. Recommended promotional tactics. Defend each of these recommendations using theory |
20 |
|
Financial projections Chapter 3 |
1 year income statement format down to Net Income Before Tax. (Show 4 quarters) Show forecasting method chosen and an example |
10 |
|
Implementation Controls and Contingency Plan |
What metrics will be tracked to know if the marketing plan meets its success criteria? What will your plan require from other departments? Consider operations, R&D, finance, sales. |
10 |
|
Presentation |
Professional and slides support student understanding |
15 |