Marketing plan power point project

 please look at power point slides 

A  well written marketing plan upon which an organization can execute is  the concluding project for this course.  Your marketing plan will be  based on a real life, publicly traded company.  You will take on the  role of CHIEF MARKETING OFFICER for this company.  In your new “job” you  will conduct a SWOT analysis based on public information, develop a  list of ORIGINAL marketing  recommendations, and selecting one recommendation, write an  implementation plan, including follow up metrics.  You may consider a  marketing plan on any of the following topics

• Introduction of a new product
• Introduction of a new service
• Expanding an existing product to an entirely new buyer segment
• Expanding an existing product to an entirely new geographic market.  

This is NOT a research paper that documents the current marketing activities of your target firm.

The  assignment is to be completed in POWERPOINT, as most organizations  today use this format for marketing plan communication with management.