Email Marketing Strategy

Send 1/14/2016

Review and finaliz 1/13/2016

Draft to CMO 1/12/2016

Draft to Director 1/13/2016

Draft to Manager EOD 1/12/2016

CRF completed 1/5/2016

Key Messages Design Notes Copy Marketing Comments: 1/12 Copywriter Comments: 1/12 Marketing Comments: 1/13 Subject Line1: Win $500 by sharing your story Subject Line 2: Could you use an extra $500?

Design note: This is a smaller, super-header that will rest above the Instagram contest.

#CommonBonding Posts, pics, and parties – with Annie, our Community & Events Manager

This is a great framing for the events section, but what about the social section? Perhaps should be more aligned with the idea that our community manager builds these events

Updated to reflect the "social" media -- social media and social gatherings

Love this

CommonBond helped you save on your student loans, and there's a lot of ways an extra $14k can come in handy...

Design note: Instagram contest is the largest box

Does there need to be an intro to put CommonBond it into Context?

I added a line at the front to get there quickly. Didn't want this section to get too wordy.

However you saved, we want to know! And this month, we're giving a borrower a $500 gift card to hear their savings story. How you can win: 1. Follow us on Instagram, 2. Share a photo on Instagram of that big purchase you have in mind 3. Tag us and use the hashtag #MyCBSavings 4. Encourage your friends to like it because the entry with the most likes by February 1st will win!

Design note: Would be fun to show examples of some silly "special purchases" in addition to a vacation shot, wedding ring, etc.

We're excited to meet you!

Join us for events in our office or in your home town including panels on entrepreneurship, borrower dinners, and a happy hour or two just to get to know each other better. Click here to learn more and sign up.

Copy seems repetitive from the copy at the top. I agree that it belongs here but it just needs to be different

Swapped the event copy to this position, to lead into the upcoming events.

I like this!

Upcoming event Doug

Upcoming event Borrower Dinner in San Fran SEE ALL OUR EVENTS >>

Schedule

#CommonBonding header (small)

Instagram Contest: Header

My CommonBond Savings WIN $500 when you share your story

CommonBond borrowers save thousands. How will your extra money come in handy? Share your savings story for a chance to win a $500 gift card! Here’s how:

1. Follow us (@commonbond_co) on Instagram. 2. Tag us and use #MyCommonBondSavings in a photo of that special purchase or experience you have in mind. 3. Tell your friends to like your pic. The pic with the most likes by February 1 will win!

Description

Rules

Events Announcement Join us for great events, from coast to coast – panels, dinners, happy hours & more!

UPCOMING EVENTS

New York Get Fiscally Fit in 2016 with Millenial Financial Planner Douglas A. Boneparth, CFP Tuesday, January 19th

Details about events

CTA button: LEARN MORE (?)