Case Assignment
Choose a major corporation and at least two industry leaders to evaluate supply chain management. Be sure to address key components we have covered within the duration of our course and other focus areas.
Key areas to focus on as well:
Principles of Supply Chain Management
Principle 1: Segment Customers Based on Service Needs
Essentially, this principle suggests a departure from traditional approaches to customer segmentation based on industry, product, or trade channel to an approach that segments customers based on logistics and supply chain needs.
Principle 2: Customize the Logistics Network
This principle stresses the need to develop supply chain approaches that are responsive to the needs of individual customer segments.
Principle 3: Listen to Signals of Market Demand and Plan Accordingly
In contrast to traditional forecasting approaches that sometimes result in multiple departments creating separate forecasts for the same products, the objective here is to see that demand planning is responsive to and aligned with market signals such as point-of-sale information.
Principle 4: Differentiate Products Closer to the Customer
When successfully implemented, this principle helps to improve customer service via fewer stockouts and also takes significant inventory carrying cost out of the supply chain.
Principle 5: Source Strategically
Although customers of all types should have fact-based knowledge of the cost of purchased products and services, over the long term, suppliers’ cost experiences will be passed along to customers in terms of higher prices.
Principle 6: Develop a Supply Chainwide Technology Strategy
The priority here is to replace inflexible, poorly integrated transactional systems with enterprise-wide systems.
Prepare a report to address all aspects of the case study/assignment. This report should be no less than 10 pages of content. You need to include outside sources and properly cite and reference your sources. You must have at least 10 references, 5 of which must be scholarly peer-reviewed articles. In addition to the 10 pages of content, you will want a title page and a reference sheet. This report needs to be in proper APA format.
Key areas to focus on are: