The A The All Mountain Snow Fun team is marketing the Armada - ARV 96 all mountain ski. The ARV 96 ski iswm the newest in the ARV 96 line, it helps others because it is a great price for an all mountain ski. An all mountain ski can take on all different types of snow and conditions from groomers and leisure days to back bowl powder and out-of-bounds extreme terrain. We chose to market this ski because we all enjoy winter mountain sports and think that Armada makes the best preforming ski with suiting looks and it's cheaper to have one ski than 4 skies. This product caters to the more experienced skiers and is reasonably priced for a ski of this caliber but is no entry ski. The core competencies are providing a high-end quality product, perfect for all snow conditions, priced competitively, and has a sleek and unique look. The company's mission is to create a new niche for skiing that follows the rebellious and free culture of surfing and skateboarding. “Armada. What skiing will become.”[footnoteRef:2] [2: Armada ski website, About armada page. https://www.armadaskis.com/en-us/about-armada]