Situation Analysis

 Include all sources you used to get this information in an attached reference section (APA). This assignment requires EVIDENCE, not your opinion, with a citation for each idea. 

1. The environment – Consider the five macro environmental (uncontrollable) forces in relation to your company and industry. Your research may not uncover all of these, but investigate the following categories:

• Social: What demographic shifts or cultural changes may affect this company and/or product?
• Economic: How might economic conditions (current or future) affect the company or product?
• Technological: Is it important to this product or industry?  Include your findings for important technologies and especially new developments.
• Regulatory: Will new or proposed regulations potentially affect this company or product?
  • Competitive: Consider barriers for new entrants, and the power of buyers or suppliers.