Week 3 Assignments

WindVest

Read Case 4: WindVest Motorcycle Products: Down the Windy Road in your text on page 666.  In a two to three page paper, present an overview of the company and identify its products. Discuss at least three recommendations to improve the domestic marketing strategy for WindVest’s sales. Explain the competitive advantages for the company that will result from implementing your recommendations.

Submit your two to three page paper (not including title and reference pages). Your paper must be formatted according to APA style as outlined in the approved APA style guide and must cite at least three scholarly sources in addition to the textbook.

Link to to read the article:

http://www.prenhall.com/behindthebook/0132294389/pdf/Feature_4_New_4_Color_Design.pdf