Week 3

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Review this case study on situation analysis: LSBF Global MBA - Case Study: Marketing Situation Analysis located here:  https://www.youtube.com/watch?v=6yLudv5v3TM

Note the comments on the mobile phone market and the shift away from the traditional vertical industry.  Using the material from the text discuss the cooperative strategies that are present in this industry.   Why types of alliances would you suggest for players in this market?

For each forum assignment, you are responsible for the following:

  1. Submit a well researched and documented reply to the topic question (at least 250 words) - posting it inside the forum for feedback and comments by your classmates. You do not need a title page. Please do not use attachments in the discussions. 
    • 10 years ago
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    • mobile_phone_industry..doc

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    • cooperative_strategies_in_the_mobile_industry.docx