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Review this case study on situation analysis: LSBF Global MBA - Case Study: Marketing Situation Analysis located here:  https://www.youtube.com/watch?v=6yLudv5v3TM

Note the comments on the mobile phone market and the shift away from the traditional vertical industry.  Using the material from the text discuss the cooperative strategies that are present in this industry.   Why types of alliances would you suggest for players in this market?

 

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