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BYMP Week 6 (40 points):

  1. Page 411 - Identify channels and intermediaries for your marketing plan.
  2. Page 485 - Develop promotion strategy for your marketing plan.
  3. Page 517 - Augment your promotion strategy with advertising and sales promotion.
  4. Page 597 - (items 1, 2, 3 only) Draw organization chart, Gantt chart and list critical success factors for your marketing plan

  • 13 years ago
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  • marketing_plan.docx