unit 8

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook: Chaper13-14 attached.  Book title is below.

1. How you will hook your listener

2. Identify the customer’s key issues

3. Make the recommendation

4. Stress benefits, not features

5. Make the close

6. Respond to objections

Write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign.

Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign.

Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.

You may only use your textbook as a resource for this final assignment.

This final project should be a minimum of four pages (

The textbook must be referenced; paraphrased and quoted material must have accompanying citations using APA style.

Book Title

Beebe, S. A., & Mottet, T. P. (2013). Business and professional communication: Principles and skills for leadership