TERM PAPER BUS 475

DUE  9 FEB 14 BY 2 PM EASTERN TIME

My business of choice is a Sneaker company to rival Nike corporation

Write a 700 to 900 word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

·       Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

·       Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

·       Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

·       Analyze how the vision, mission, and values guide the organization’s strategic direction.

·       Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Format your paper consistent with APA guidelines.

Prepare to discuss this assignment with the class