BUS 475 / BUS/475 Week 2 Individual Assignment / Strategic Plan, Part I Conceptualizing a Business

Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

·         Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

·         Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

·         Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

·         Analyze how the vision, mission, and values guide the organization’s strategic direction.

·         Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Format your paper consistent with APA guidelines.

1098 words

3 sources in APA format