Read the article, answer 1 question

1. Read the article:

http://www.e-fortrade.com/project_eseune/archivos_hitos/1822/HBS_GS_65_Zappos_com_ENG.pdf

2. To answer 2 pages on Question 3:

How would you expand the business? would you add more products, more geographies or by selling private lables? As you expand the business, how can the company become more profitable, particulary inlight of the costs associated with the focus on service?

3. 2 pages, double space, APA style, plagiarism free.