PHL458 Week 2 Think Different Exercise

In 1997, Apple, Inc. supported its "Think Different" marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Watch the "Think Different" commercial.

Review the University of Phoenix Material: Creative Thinkers.

As a team create a 10- to 15-slide Microsoft^® PowerPoint^® presentation with detailed speaker notes in which you identify the 17 individuals shown in the background of the commercial.

Discuss the following in your presentation:

• What did each of the individuals contribute to the world?
• How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
• Are there defining characteristics shared among all or most of the individuals?
• What is the value of imagination and thinking outside the box with regard to their contributions?

Format your presentation according to the APA guidelines and include a tittle slide, conclusion slide and reference slide. (For assistance on APA guidelines and tips review the resources under Student Resources and Student Materials).

Submit your assignment to the Assignment Files tab.