Need this by 10pmEST tonight
Corporate blogs, also known as business blogs, have opened the line of communication between businesses and customers. Businesses are able to speak frequently to customers that can build a meaning channel of trust and loyalty. Unfortunately, not all corporate blogging efforts are an honest dialogue between company and customer.
A marketing firm hired by Sony to promote the PlayStation Portable (PSP) created a fake fan blog run by "Charlie" who was supposedly helping his friend to get a PSP for Christmas. The blog included Internet lingo and excessive grammatical errors to appear real, but the public soon discovered it was a fake viral marketing campaign.
Answer the following questions:
- What could have been an appropriate corporate blogging strategy for Sony's launch of the PSP?
- Do businesses have a moral obligation to be honest in their corporate blogs beyond what is required by law?
- Is deception necessary to influence consumers to buy a product when competing in a crowded online environment?
- Is it easier for businesses to lie to customers online?
Should be a minimum of 250-300 words in APA format. Support your analysis with the required text.
11 years ago 8
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