Multiple choice

1. The ideal focus group size is

A. less than 5 people.

B. 6-10 people.

C. approximately 25 people.

D. more than 100 people.

2. Which of the following is an advantage of a depth interview?

A. high degree of structure

B. valuable insights into motivation

C. need for a skilled interviewer

D. inexpensive

E. quickly and easily completed. 

3. A term for research procedures that test some sort of stimulus as a proxy for a new, revised, or remarketed product or service.

A. experience survey

B. situational analysis

C. thematic apperception test

D. concept test 

4. Which of the following is not a reason exploratory research is conducted?

A. prospecting for clients

B. screening alternatives

C. discovering new ideas

D. diagnosing a situation

E. All of the above are reasons exploratory research is conducted.