Multiple Questions Answers

1. The ideal focus group size is
A. less than 5 people.
B. 6-10 people.
C. approximately 25 people.
D. more than 100 people.

2. Which of the following is an advantage of a depth interview?
A. high degree of structure
B. valuable insights into motivation
C. need for a skilled interviewer
D. inexpensive
E. quickly and easily completed.

3. A term for research procedures that test some sort of stimulus as a proxy for a new, revised, or remarketed product or service.
A. experience survey
B. situational analysis
C. thematic apperception test
D. concept test

4. Which of the following is not a reason exploratory research is conducted?
A. prospecting for clients
B. screening alternatives
C. discovering new ideas
D. diagnosing a situation
E. All of the above are reasons exploratory research is conducted.