Multiple choice

1. Factors like Coca-Cola's brand name "Coke" and Nike's "swoosh" symbol construct __________ resources for the organization. (Points: 5)

physical

intangible

financial

invisible

2. The various organizational routines and processes that determine how efficiently and effectively the organization transforms its inputs into outputs are called: (Points: 5)

strengths.

core competencies.

capabilities.

customer value.

3. __________ are the regular, predictable, and sequential patterns of work activities performed by organizational members. (Points: 5)

Organizational capabilities

Accumulated knowledge

Actual work activities

Organizational routines and processes

4. Southwest's capability of quick gate turnaround time and exceptional employee-customer interactions is known as a/an: (Points: 5)

distinctive organizational capability.

exceptional opportunity.

superior customer value.

distinguished service.