1. Factors like Coca-Cola's brand name "Coke" and Nike's "swoosh" symbol construct __________ resources for the organization. (Points: 5)
physical
intangible
financial
invisible
  
2. The various organizational routines and processes that determine how efficiently and effectively the organization transforms its inputs into outputs are called: (Points: 5)
strengths.
core competencies.
capabilities.
customer value.
  
3. __________ are the regular, predictable, and sequential patterns of work activities performed by organizational members. (Points: 5)
Organizational capabilities
Accumulated knowledge
Actual work activities
Organizational routines and processes
 
4. Southwest's capability of quick gate turnaround time and exceptional employee-customer interactions is known as a/an: (Points: 5)
distinctive organizational capability.
exceptional opportunity.
superior customer value.
distinguished service.

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