Multiple choice

Question 1 

According to the guerrilla view of competitive advantage, the state of an organization's competitive advantage is:

A. temporary.    

B. long term.    

C. long term based on the role of strategic leadership.    

D. able to provide stable cash flows.    

Question 2 

American Airlines starting an airfare war by drastically reducing prices is an example of a change in the __________ environment.

A. internal    

B. external    

C. resource    

D. modified environment    

Question 3 

The use of equipment, materials, knowledge, and experience to perform tasks is defined as:

A. the information revolution.    

B. technology.    

C. globalization.    

D. resource allocation.    

Question 4 

__________ is the process of taking a creative idea and turning it into a product or process that can be used or sold.

A. Technology    

B. Innovation    

C. Invention    

D. Discovery