Mkt 421 Week 3 Marketing research paper

Resource: Kudler Fine Foods Virtual Organization

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following using the Intranet site:

 Describe the importance of marketing research in developing a marketing strategy

 Analyze the two surveys (provide statistical data)

 Discuss the three new marketing tactics

 Identify the areas where additional market research is needed.

 Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.

Format your paper consistent with APA guidelines